20+ Commonly Used Advertising Techniques That Work [2021] (2024)

20+ Commonly Used Advertising Techniques That Work [2021] (1)

Creative advertisem*nt graphics, billboards, commercials and social media ads are all around us. They compete with each other for our attention using techniques proven to inspire an emotional reaction. Help your brand rise above average with creative advertising ideas and the right tools to achieve your goals.

Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsem*nts and social proof as well as weasel words.

In this guide, we share 23 of the most common techniques and visual advertisem*nt examples to help you brainstorm your own campaigns.

Discover the advertising technique used in each example and take notes.

20+ Commonly Used Advertising Techniques

Technique #1: Color Psychology

Technique #2: Composition

Technique #3: Rule of Thirds and The Golden Mean

Technique #4: Focal Point

Technique #5: Visual Path

Technique #6: Typographic Composition

Technique #7: Repetition

Technique #8: Body Language

Technique #9: Direct Gaze

Technique #10: Three-Quarter Gaze

Technique #11: Point of View

Technique #12: Behind-the-Scenes

Technique #13: Association

Technique #14: Symbolism

Technique #15: Anthropomorphism

Technique #16: Emotional Appeal

Technique #17: Bandwagon Pressuring/FOMO

Technique #18: Storytelling

Technique #19: Social Proof

Technique #20: Fantasy

Technique #21: Animation and Motion Graphics

Technique #22: Artificial Reality

Technique #23: Social Media Influencers

Technique #24: Unfinished Ads

Technique #25: Bribe and Incentives

1 Color Psychology

The conscious use of color is the first example. This technique is used every single time, in every kind of visual marketing.

The color psychology advertising technique is easy to misunderstand or get wrong. A slightly different tonality of any color could end up portraying the wrong emotion, not the one the design was aiming for.

Color is present in the background, photography, fonts, visual accents and branding elements. That’s why it’s important to think about the color palette every single time.

Consider the importance of each color and if it’s doing its job. Creative advertising relies on interesting color schemes to transmit a message without words. Simple choices like using a bold color for a call-to-action button can greatly increase the click-through rate.

Sometimes one color in a brand is so important that it becomes its own entity, like Coca-Cola Red or Tiffany Blue.

The advertisem*nt below uses the Tiffany Blue brand color and a black and white photograph to complement. Note that the model is also giving the viewer a “direct gaze.” We'll talk more about that later.

2 Composition

Just like the use of color psychology, a balanced composition is extremely important in every type of visual. Composition is how all the elements are placed in a visual space.

A composition can have many different purposes, from pulling the viewer’s eye to one specific point or creating a visual flow from top to bottom.

There are many ways to set up a balanced composition. The basic rules for a great composition are called Gestalt principles. These include visual rules like simplicity, synchrony and association.

Customize your composition and design with your own AI generated images. Prompt the Visme AI generator to create what you need and watch it do magic as you edit the prompt to perfection.

RELATED: How to Apply Gestalt Principles to Your Designs for Maximum Impact

In the advertisem*nt below, the composition places the mother on the left side while the sun shines on her from the right. The text is set beneath to give it a sense of importance.

This advertisem*nt uses composition techniques like the rule of thirds, focal point and visual path to send their message.

The ready-made templates in the Visme library all come with perfectly balanced composition. All you need to do is input your content.

3 Rule of Thirds and The Golden Mean

Apart from the Gestalt principles, there are two other techniques used by designers to create balanced visual advertisem*nts. These are the rule of thirds and the golden mean.

The rule of thirds and the golden mean are visual tools that help the designers place elements on a space in a way that is visually appealing.

The rule of thirds separates the canvas into six equal rectangles – two rows and three columns. By placing important elements at the crosspoints of the rectangles, they’re given visual importance while maintaining a visual balance.

The golden mean is a visual tool which follows the ratio of the Fibonacci sequence.

Similar to the rule of thirds, the golden mean tool is used to direct the placement of the elements in a harmonious way.

Which tool is chosen depends on the photographer, videographer or designer.

4 Focal Point

Pinpointing a focal point is just as important as the choice of colors and typography. The viewer needs to have a clear place to look at as they absorb the advertisem*nt’s message.

Achieving a focal point can be done in a number of different ways. The rule of thirds and golden mean are actually two useful tools to help create a successful focal point.

Other techniques to settle on a focal point are:

  • Selective Focus: Keep the focal point focused and background blurry or vice versa.
  • Exposure: Manipulate dark and light areas in an image to make the focal point pop.
  • Light Source: Illuminate the focal point exclusively.

When there are two focal points, you can apply Gestalt principles to achieve a good balance. The simple ads below have strong focal points where the letters are rubbed out.

5 Visual Path

Like the focal point, a visual path is a technique that takes the viewer’s gaze to a specific element. In this case, it takes the viewer on a journey through the content.

When someone looks at any kind of visual graphic, be it an ad, a page in a magazine, a website or a landing page, they will follow a visual path.

When we talk about visual paths, there are two notable shapes. The first is a Z shape, in which the gaze starts at the top left, moves towards the right, then returns left and down diagonally before moving across to the right again.

The second visual shape is an F. The F is similar to the Z, but instead of returning to the left on a diagonal down, it follows a line resembling how you would read a block of text.

The landing page below shows how the Z visual path works. Our eyes move from the heading to the face of the man (take note of the body language here), back to the button and then onto the mobile phone mockup.

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6 Typographic Composition

Another important visual technique is the use of typography. Almost every visual advertisem*nt will have some typographic element to it.

The balance between the visuals and the type is very important. Typography, most commonly known as fonts, has a double purpose – to portray the message in words while also having a visual appeal.

The combination of the fonts used is called font pairing and it can make or break a design. The color of the words and letters need to be in balance with the background so that everything complements each other.

Some typographic techniques include manipulating the letters to resemble shapes or placing a texture inside the letters.

Use the Brand Wizard to help you start on a template with the correct fonts and typography styles that match your brand’s guidelines. Then get creative with the text, and create interesting typography compositions.

In some cases, like Facebook ads, the amount of type and words used is really important. The Facebook algorithm accepts a certain text-to-image ratio in the ads that get submitted.

Creators need to be mindful of how much text they include, making sure their visual sends the message without containing too much text for Facebook to run.

Sometimes though, typography can be used as the main element. Take this Cadbury ad for example. The product they’re selling is tiny in comparison.

Check out this video below from our Make Information Beautiful Series on finding the right font pairing for any type of graphic.

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7 Repetition

The technique of repetition is an advertising technique that has to do with marketing strategy. Repetition applies to a few different aspects of visual advertising.

Here are the ways in which you can use it:

  • Air a TV commercial many times a day on a variety of channels.
  • Send the same ad to be printed on a number of magazines in your niche.
  • Put the same ad on various billboards around the city, country or internationally.
  • Create digital ads and submit them to Google ads or media outlets like Mediavine.
  • Create and distribute a large quantity of merchandising with your brand assets printed.
  • Make different versions of the same ad with different characters, body positions, etc.
  • Increase the number of times you allow the same Facebook ad to appear.

The repetition technique works best for new products or new campaigns to raise brand awareness. It’s good to use repetition to get the word out at first, then it can be diminished to avoid boring your customer. Too much repetition can have a negative effect.

The ad for Renault below shows four graphics repeating the same concept but with a different shape to take advantage of this advertising technique.

8 Body Language

A large quantity of visual advertising assets include people in them. In both video and static graphics, the body language of the person – or people – is very important.

Confidence, knowledgeability, success and various other sentiments can be visualized through a person’s body language.

Body language is a nonverbal language that a person transmits by how they stand, sit, smile and move. Whether the person in the graphic is a model, an actor, a famous professional, a regular person or even an animated character – the way they move or stand is important.

The steps to reach correct body language in an advertisem*nt starts before it’s even designed. Creative directors work with the client to determine the correct messaging.

The next step is to put out a casting call to find the person who best transmits the body language they’re looking for. During the shoot, the actor or model is given directions until the desired effect is reached.

The McDonald’s ad below uses only body language to get the message across about their 24-hour service, creating a compelling ad that will definitely make you yawn.

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9 Direct Gaze

Continuing from body language, another advertising technique we see a lot has to do with the eyes. Direct gaze is when someone looks you straight in the eye without looking away.

This technique is borrowed from hypnosis practices. Its official name is “gaze induction technique,” and it’s meant to make people feel things just by being looked at intensely. It’s a highly effective advertising technique!

It’s common to see the direct gaze technique used in magazine ads for wristwatches and perfumes. The characters in these are usually celebrities, particularly ones that consumers consider very handsome, beautiful or worth swooning over.

For example, take a look at this billboard ad for a hair curling product. This ad uses direct gaze straight at the viewer next to another version of the same woman in a different attitude with her eyes closed. The double side face in contrasting moods supports the power of the direct gaze on the side with the open eye.

10 Three-Quarter Gaze

Another character related technique is the three-quarter gaze. The gaze can be used in any direction, inwards or outwards. The direction depends on what the message needs to be.

The first example can give a sense of “looking into” a situation the viewer isn’t really a part of. This technique is very common in video. The forward facing three-quarter gaze is better suited for a static image that wants to transmit a sense of wonder.

The Dolce and Gabbana ad below uses a mirror to achieve the three quarter gaze.

The Toy Story 3 billboard of Buzz Lightyear is another example.

11 Point of View

This type of advertising technique is a way of showing the action as if the viewer were doing or experiencing it. This is a technique mostly used in video advertising.

There are different levels to the point of view technique. A camera can be harnessed to a SteadyCam apparatus at eye level – or very close to it – which makes the recorded video feel natural and like the viewer is in the scene.

GoPro cameras attached to helmets in adventure sports are another common way of using this technique. The footage is then used for social media advertising or longer inspirational videos. RedBull and GoPro are experts at this technique.

Even though their videos might not look exactly like an advertisem*nt for either RedBull or GoPro, they sell the lifestyle.

12 Behind-the-Scenes

A good way to reach customers is to show them how the inside of a company works. Through social media, a brand can show their users and followers creative behind-the-scenes images and videos.

These can be photos of team members working in the office or a video tour where everyone is creating the products that customers love. Behind-the-scenes as a visual advertising technique can be very helpful to make users feel connected to the brand.

Another great behind-the-scenes idea is to let an influential employee do a “takeover” of a social media channel. This is a great in-house influencer marketing technique.

The employee taking over can post photos, videos or graphics created with the company’s Visme team account and brand kit. Advertising agencies sometimes offer this service and train a few employees on how to do it properly.

Consumers appreciate the honesty of a behind-the-scenes campaign. That’s because they can relate to what the team does every day just like they do in their own jobs. Personalized marketing can go a long way, for both B2B and B2C markets.

In this TikTok video, content creator and video producer Dontae Catlett shows his followers the behind-the-scenes action while he creates a product video. As a professional videographer, this type of advertising content is well-received by his audience.

@dontaecatlett 🍰 META asked me to show YOU how to create better Reels! Full video on my YT 👀 #tips #bts #behindthescenes ♬ original sound - Dontae Catlett

13 Association

Some advertising techniques rely mostly on psychology. Such is the case with the association technique, also called “association marketing.”

The premise is that the visuals in the graphic will create associations for the viewer. These associations can be feelings, ideas, places, or nostalgia.

For association marketing to be successful, a good bit of research must be done beforehand so that there is a deep knowledge of who the consumer is before deciding on what the association will be.

For example, antibacterial hand soap might use scenes of kids playing outside in the mud and getting dirty, but having tons of fun. This creates an association that it’s okay for kids to get dirty – as long as they can wash their hands with soap afterward.

Another common use of the association technique is with luxury products. Consumers are led to believe that with the fancy wrist watch they see on attractive advertisem*nts, their life will be glamorous and full of luxury, traveling on private jets and drinking champagne.

When done well, these associative advertisem*nts are very successful.

This advertisem*nt for La Lechera uses both association and storytelling to deliver an advertisem*nt that makes people react. The video is all about a project in which AI generators were prompted to create a dessert with condensed milk for every decade in the last hundred years.

What’s the association? In this example, the association is twofold. Completely different things (condensed milk, music and AI) are associated together to make a story that’s unexpectedly relatable.

The viewer can associate with the feeling of growing up with La Lechera and connecting it to the music of their era. This celebration of 100 years of La Lechera is a great example of how an association can make the story in the advertising relatable for the audience.

14 Symbolism

A technique similar to association deals with symbolism. Visual marketing techniques that use symbolism in their message call on the use of metaphors and similes. These are literary tools used to make comparisons and allusions.

For example, a marketing strategy for a hand cream can use a visual metaphor to compare the scent of their cream to that of spring flowers.

The use of symbolism can be vague and subtle or overly far-fetched. The latter only works with brands that already have a large following of consumers with high brand loyalty. Nobody wants to cause confusion.

The use of icons, for example, is a subtle and simple use of symbolism. Icons represent objects and concepts without using a single work. Add some animation to the icons and make them unmissable for the audience.

This print advertisem*nt uses a perfume bottle instead of a heart. Essentially the perfume bottle symbolizes the heart or something a person might love as a gift on Valentine’s Day.

McDonald's using their french fries to advertise free WiFi is another great example of symbolism. Everyone knows what the WiFi symbol looks like, and this ad capitalizes on that.

15 Anthropomorphism

Talking M&M’s and peanuts with walking sticks are a result of the anthropomorphism advertising technique. This tactic is all about turning an inanimate object into a creature that can move, talk, walk or even sing.

When an advertisem*nt using this style is successful, brands will often make merchandising with the character to sell or give away. If the character is accepted by the consumer, it can ultimately become a household name.

The advertising industry has used anthropomorphism for a long time. Simple tactics like adding arms and legs to a peanut or standing a tiger on two legs are well-known.

This technique is not a dying art, and has actually seen new reincarnations in recent years. The Geico gecko is a prime example.

The Moscow Zoo has also had a little fun with anthropomorphism.

16 Emotional Appeal

Emotional appeal is one of the most effective marketing techniques. The target audience is pretty much anyone with feelings. Television advertisem*nts use this tactic quite often.

The super emotional “Hallmark Commercial” is a perfect example. Successful campaigns that use emotional appeal also rely on symbolism, association and elaborate storytelling techniques to influence a deep emotion in the viewer.

For this advertising technique to work, the brand needs to really know their consumer. The marketing team needs to understand the hopes and dreams as well as the fears and needs of their target audience.

By using storytelling techniques, they can make any of their customers or potential customers feel like they can relate to the story.

In recent years, Thai TV commercials have also made a mark around the world for their emotional appeal. Some examples of these tell an emotional story, only showcasing the product at the very end.

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Watch this video to learn more about the different types of advertising appeal and examples of top brands using them.

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17 Bandwagon Pressuring/ FOMO

Another human-centered advertising technique is bandwagon pressuring. With persuasive writing and the right wording, a brand will try to convince the consumer that everyone already has the product and that they are missing out.

This technique relies heavily on the psychological tactic called FOMO, or fear of missing out. The art of persuasion is a common creative technique for bandwagon pressuring. Craftily carved slogans are very successful tactics for this technique.

MLM companies and pyramid schemes use this technique on a regular basis. Every associate will try and convince a new client that they are missing out on the product, that their life will be better, that their neighbor is already using it.

If overdone, bandwagon pressuring can also have a negative effect similar to repetition.

In this poster template for a Garage Sale, the text “Come early for the best stuff” is a one liner bandwagon pressuring technique.

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18 Storytelling

As we have seen, there are lots of advertising methods used by brands to get their products in front of people. But of all techniques used in advertisem*nt, storytelling is top of the list due to its effectiveness in advertising.

An ad campaign needs to evoke not only a feeling of need for the product, but also tell a story that consumers can relate to. In technical terms, storytelling relies on many of the other advertising techniques mentioned in this article.

Storytelling has been used in traditional media for generations and is one you've likely seen time and time again. It's a tried and tested technique.

A brand can tell a story in many different ways. It can use their own origin history or take inspiration from real customer interactions. A brand can also tell a story without any words, only with music and the right images.

This TV commercial for Burger King uses storytelling from a kid’s perspective. The infinite “why?” question from kids, is the basis for a story of how kids see things differently. All that story for the Burger King vegan burger.

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19 Social Proof

Using social proof as a technique is mostly for advertising online, although it can also be used on print to some degree.

Influencer marketing and endorsem*nt is a perfect way to market with social proof. They pretty much do the marketing for the brand, and in their own words, while recommending the product to their own followers.

Another type of social proof is client case studies. These are articles published on the brand’s blog where they showcase how a real-life person is using their product with success.

Social badges are also a great visual way to add social proof to a display ad, email newsletter, poster or flyer.

Customer testimonials are also considered social proof. These can be included in a website in the testimonials section or can be recreated into a full-scale videos like the ones below.

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20 Fantasy

Similar to the association technique, the use of fantasy is a powerful psychological resource when creating visual advertising.

A favorite fantasy with many consumers around the world is that unicorns poop rainbows. Other examples are television advertising spots or print adverts inspired by films like The Lord of the Rings or Star Wars.

Fantasy inspired advertising is directed at consumers who are into fantasy films and books. By choosing this technique, the brand leaves a lasting impression. This tactic works just as well for advertisem*nts targeted at children or adults.

This advertisem*nt by Squarespace with Adam Driver is the perfect example.

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21 Animation and Motion Graphics

The use of animation and motion graphics is quickly taking over the advertising space, from digital advertising to outdoor advertising.

Animation pertains to visuals that are animated instead of filmed with human characters. It’s the moving version of an illustration. A motion graphic is a bit different as it’s not a storytelling technique, but more of an explanation or visual accent.

Both are used in short advertisem*nts seen at the beginning of YouTube videos or inside apps with in-app purchases. This technique catches the attention of the viewer very fast and can be very successful.

This animated TV commercial for Oreo cookies is memorable, fun and quite successful.

Try creating animated presentations as digital advertising inside your blog posts or website. With Visme, you can create animated slideshows to showcase your brand story.

22 Artificial Reality

Interactive advertising is becoming quite popular with the rise of artificial reality (AR). Many television shows have developed AR apps to allow their viewers to get a first hand experience of the show’s setting.

This type of advertising is also called “covert advertising” as it’s not selling anything directly. Instead, it’s selling the idea behind the brand and generating awareness.

One thing to remember with artificial reality advertising techniques is that they always needs an app to work.

Brands have been known to get quite creative with their AR marketing. Timberland, for example, installed life size screens as their window dressings. The AR app was meant to show people how they would look with the Timberland clothes on.

By taking a photo of the user at the window, the app then dressed them in different Timberland clothes. It was an AR changing room with minimal effort from the consumer.

Other AR tactics even include direct shopping from within the app or being able to visualize products inside a space before buying. For example, the IKEA app showcased in the advertisem*nt below:

The next visual advertising technique in the list is the use of social media influencers where the influencers create the content to be shared.

In some instances, the brand can send the influencer some guidelines or visual style to follow while other brands let the influencers do as they wish. Influencer marketing is all about honesty and human touch.

Influencers can advertise a brand’s product targeting people who are just like them. They can create video content comparing a product to a competitor, or do a sales promotion on their social media channels.

In return, a brand can give influencers an affiliate or pay per click account or work together on a price point for each sponsored post.

It’s also not uncommon for a big brand to contact a real person with a small following to be their influencer. These are called micro-influencers and can sometimes receive even more engagement and success than accounts with millions of followers.

@simplydigital Did you know about this? #simplydigital #websites #graphicdesign #digitalmarketing @vismeapp ♬ original sound - Konstantinos⚡Digital Marketing

24 Unfinished Ads

Another great visual advertising technique is something called "unfinished ads." And while this isn't actually an ad that's unfinished, this means that an ad's claims might oftentimes seem unfinished.

This strategy is used most often in ads where a brand might say their product or service is more superior than the competitors, but they don't actually explain why or how in specifics.

For example, here's an ad by Casper, the mattress company, called "Unbox Better Sleep." The brand is saying their mattresses are better, although they're not necessarily saying which mattresses they're better than.

25 Bribe and Incentives

While the bribe advertising technique might seem a little slimy, you likely see it in action more often than you think.

This strategy simply entices a viewer to buy their product by offering a little something extra to sweeten the deal, whether it's a "buy one get one" or "20% off all purchases over $100" or even "free shipping."

This video is an excellent example of providing incentives that nugdes customers to pull out their checks

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Your Turn

Many people have asked this question: why is visual advertising effective? Well the way into a person’s feelings is through the senses and visual advertising plays a huge part. Without visual advertising it’s nearly impossible for people to see what your brand is about and what it stands for.

The world of visual advertising is growing exponentially with digital expansion. But advertising techniques like color psychology and direct gaze will always be important tactics to remember.

The visual advertising techniques you choose will depend greatly on the message you want to convey. When creating your own graphics, keep it simple and always think of your consumer.

If you are looking to create a bigger impact with television advertising or specially designed AR apps, contact a professional designer who will know about all these techniques.

If you’re looking for a tool to create your advertising graphics, Visme can help you out. You can create any type of visual graphic using our collection of templates, free fonts and other design assets. You can also access many admin features to manage, store, monitor, share and track project performance across workspaces and teams.

Sign up today for free and get started with creating visual graphics of your own and put your knowledge of advertising techniques to practice!

Did you find this article helpful? Which visual advertising technique is your favorite? Let us know your feedback, suggestions and questions in the comment section below.

20+ Commonly Used Advertising Techniques That Work [2021] (2024)


Which advertising technique is most effective? ›

The 20 Most Effective Advertising Techniques for Your Business
  • Engage with storytelling. ...
  • Consider typographic composition. ...
  • Keep the rule of thirds in mind. ...
  • Generate emotional and logical appeal. ...
  • Focus on the message. ...
  • Try behind-the-scenes. ...
  • Use video ads and animation. ...
  • Utilize text.

Which type of advertising is the most effective nowadays? ›

Currently, Digital Advertising is the most common type. This is because of the widespread use of the internet and the rise of social media. Digital ads can be targeted very specifically to the audience and are often more cost-effective than traditional advertising methods.

Which methods of advertising are most successful? ›

Word-of-mouth advertising is considered the most effective form of advertising. Satisfied customers are your best advertisem*nts.

What type of advertising works the best? ›

Here are some of the best types of advertising used by small businesses to promote a product, service or content:
  • Broadcast Advertising. ...
  • Out-of-Home Advertising. ...
  • Direct Mail Advertising. ...
  • Target the Right Audience. ...
  • Advertise Where Your Audience Is. ...
  • Track and Measure Success. ...
  • Get the Timing Right. ...
  • Try Remarketing Strategies.

Which method is best used by advertisers? ›

But of all techniques used in advertisem*nt, storytelling is top of the list due to its effectiveness in advertising.

Which marketing method is most effective? ›

The most effective marketing combines social media, networking, and traditional methods like flyers, posters, and cold calling. However, social media advertising reaches the most people the fastest.

What is the fastest growing type of advertising? ›

New York – April 25, 2024 – Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*.

What is a more modern method of advertising? ›

Digital or Online Advertising

Digital advertising or online advertising or Internet advertising or web advertising is a form of marketing and modern-day advertising which uses the Internet to deliver promotional marketing messages to consumers.

What is the most popular form of advertising today? ›

They are digital, print, broadcast, outdoor, mobile, social media, and direct mail advertising. What is the most common type of advertising? Digital advertising is most common because the internet and social media platforms reach a broader, more diverse audience.

What is the most trusted form of advertising? ›

Prints ads were the top advertising channel according to our survey, with four out of five Americans (82%) telling us they trusted newspapers and magazine ads. In fact, there was a clear schism between traditional/offline advertising and digital/online ads.

What are the 7 types of promotion? ›

There are seven promotional categories, namely direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships.

What is the best advertising effectiveness? ›

Best metrics for advertising effectiveness
  • Reach: Reach is the number of people who see your ad. ...
  • Impressions: Impressions refer to the number of times your audience sees your ad. ...
  • Clicks: Clicks refer to the number of times consumers click on your ad.
Feb 18, 2023

What is the best strategy for advertising? ›

An effective marketing strategy should address all channels your brand plans to utilize to reach audiences. That could include in-store channels as well as digital content marketing channels such as apps, email marketing, social media, video advertising, display advertising, and digital advertising.

Which is most effective for advertisers? ›

Digital Advertising

Advertisers can reach their target audience more effectively than with traditional forms of advertising. Advertisers can also track key performance metrics like clicks, impressions and conversions, avoiding the guesswork of traditional advertising.

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Hobby: Jogging, Metalworking, Tai chi, Shopping, Puzzles, Rock climbing, Crocheting

Introduction: My name is Edmund Hettinger DC, I am a adventurous, colorful, gifted, determined, precious, open, colorful person who loves writing and wants to share my knowledge and understanding with you.