NIKE, Inc. (NYSE:NKE) Is Largely Controlled by Institutional Shareholders Who Own 68% of the Company (2024)

To get a sense of who is truly in control of NIKE, Inc. (NYSE:NKE), it is important to understand the ownership structure of the business. And the group that holds the biggest piece of the pie are institutions with 68% ownership. That is, the group stands to benefit the most if the stock rises (or lose the most if there is a downturn).

Given the vast amount of money and research capacities at their disposal, institutional ownership tends to carry a lot of weight, especially with individual investors. Therefore, a good portion of institutional money invested in the company is usually a huge vote of confidence on its future.

Let's take a closer look to see what the different types of shareholders can tell us about NIKE.

See our latest analysis for NIKE

NIKE, Inc. (NYSE:NKE) Is Largely Controlled by Institutional Shareholders Who Own 68% of the Company (1)

What Does The Institutional Ownership Tell Us About NIKE?

Many institutions measure their performance against an index that approximates the local market. So they usually pay more attention to companies that are included in major indices.

NIKE already has institutions on the share registry. Indeed, they own a respectable stake in the company. This suggests some credibility amongst professional investors. But we can't rely on that fact alone since institutions make bad investments sometimes, just like everyone does. It is not uncommon to see a big share price drop if two large institutional investors try to sell out of a stock at the same time. So it is worth checking the past earnings trajectory of NIKE, (below). Of course, keep in mind that there are other factors to consider, too.

NIKE, Inc. (NYSE:NKE) Is Largely Controlled by Institutional Shareholders Who Own 68% of the Company (2)

Since institutional investors own more than half the issued stock, the board will likely have to pay attention to their preferences. Hedge funds don't have many shares in NIKE. Because actions speak louder than words, we consider it a good sign when insiders own a significant stake in a company. In NIKE's case, its Top Key Executive, Philip Knight, is the largest shareholder, holding 17% of shares outstanding. The Vanguard Group, Inc. is the second largest shareholder owning 7.1% of common stock, and BlackRock, Inc. holds about 5.8% of the company stock.

Looking at the shareholder registry, we can see that 50% of the ownership is controlled by the top 16 shareholders, meaning that no single shareholder has a majority interest in the ownership.

While studying institutional ownership for a company can add value to your research, it is also a good practice to research analyst recommendations to get a deeper understand of a stock's expected performance. Quite a few analysts cover the stock, so you could look into forecast growth quite easily.

Insider Ownership Of NIKE

The definition of company insiders can be subjective and does vary between jurisdictions. Our data reflects individual insiders, capturing board members at the very least. Company management run the business, but the CEO will answer to the board, even if he or she is a member of it.

Most consider insider ownership a positive because it can indicate the board is well aligned with other shareholders. However, on some occasions too much power is concentrated within this group.

Our information suggests that insiders maintain a significant holding in NIKE, Inc.. It is very interesting to see that insiders have a meaningful US$38b stake in this US$194b business. Most would say this shows a good degree of alignment with shareholders, especially in a company of this size. You can click here to see if those insiders have been buying or selling.

General Public Ownership

With a 12% ownership, the general public, mostly comprising of individual investors, have some degree of sway over NIKE. While this group can't necessarily call the shots, it can certainly have a real influence on how the company is run.

Next Steps:

I find it very interesting to look at who exactly owns a company. But to truly gain insight, we need to consider other information, too. Take risks for example - NIKE has 1 warning sign we think you should be aware of.

If you would prefer discover what analysts are predicting in terms of future growth, do not miss this free report on analyst forecasts.

NB: Figures in this article are calculated using data from the last twelve months, which refer to the 12-month period ending on the last date of the month the financial statement is dated. This may not be consistent with full year annual report figures.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at)
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

NIKE, Inc. (NYSE:NKE) Is Largely Controlled by Institutional Shareholders Who Own 68% of the Company (2024)


How much of Nike is owned by shareholders? ›

Nike (NKE) Ownership Overview

The ownership structure of Nike (NKE) stock is a mix of institutional, retail and individual investors. Approximately 64.90% of the company's stock is owned by Institutional Investors, 1.73% is owned by Insiders and 33.38% is owned by Public Companies and Individual Investors.

Who is Nike controlled by? ›

4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.

Who are the top institutional holders of Nike? ›

Largest shareholders include Vanguard Group Inc, BlackRock Inc., State Street Corp, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, VFINX - Vanguard 500 Index Fund Investor Shares, Capital International Investors, Morgan Stanley, Geode Capital Management, Llc, Wellington Management Group Llp, and Fmr ...

How many authorized shares does Nike have? ›

According to Nike's latest financial reports and stock price the company's current number of shares outstanding is 1,513,200,000. At the end of 2024 the company had 1,513,200,000 shares outstanding.

Who owns the biggest percentage of Nike? ›

In NIKE's case, its Top Key Executive, Philip Knight, is the largest shareholder, holding 17% of shares outstanding. The Vanguard Group, Inc. is the second largest shareholder owning 7.1% of common stock, and BlackRock, Inc. holds about 5.8% of the company stock.

Who owns all of Nike? ›

Nike is mainly owned by institutional investors, who hold around 68% of all shares. The 10 largest shareholders of Nike in early 2024 were: Phil Knight (17.4%) Vanguard (7.23%)

What percentage of the market does Nike control? ›

Nike holds a 38.68% total market share.

The 2023 Nike market share (12 months ending Q4 2023) showcases its ongoing influence in the industry, despite increasing revenue for competitors.

Who turned down Nike? ›

In 1979, Johnson turned down a sneaker deal from Nike that included stock in the company, which is now valued at $5.2 billion.

How is Nike governed? ›

The Board, through its Corporate Responsibility, Sustainability & Governance Committee, provides guidance to management on issues related to corporate purpose, including corporate responsibility, sustainability, human rights, global community and social impact, and diversity, equity and inclusion, and periodically ...

Who is the biggest customer of Nike? ›

Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

Who is Nike Inc 1 top competitor? ›

Key Competitors of Nike:
  • Adidas: Founded in Germany in 1949, Adidas has a significant presence in the global sports apparel market. ...
  • Reebok: Owned by Adidas but functions as an independent entity. ...
  • Asics: Founded in Japan in 1949, Asics operates nearly 900 stores in 33 countries. ...
  • Under Armour:
Feb 11, 2024

Who is the owner of Vanguard Group? ›

Vanguard set out in 1975 under a radical ownership structure that remains unique in the asset management industry. Our company is owned by its member funds, which in turn are owned by fund shareholders.

How much equity does Nike have? ›

NIKE share holder equity for 2023 was $14.004B, a 8.36% decline from 2022. NIKE share holder equity for 2022 was $15.281B, a 19.69% increase from 2021. NIKE share holder equity for 2021 was $12.767B, a 58.5% increase from 2020.

How much does Nike pay per share? ›

Dividend Data

NKE 's annual dividend is $1.48 per share. This is the total amount of dividends paid out to shareholders in a year. NIKE, Inc.'s ( NKE ) ex-dividend date is March 1, 2024 , which means that buyers purchasing shares on or after that date will not be eligible to receive the next dividend payment.

What class of share is Nike? ›

- Ordinary Shares - Class B.

Does Michael Jordan own any percentage of Nike? ›

Although the original percentage of Jordan's share in Nike is not widely known, it is estimated to be about 5% of every Nike Jordan sale made.

Is the owner of Nike a billionaire? ›

Philip Hampson Knight (born February 24, 1938) is an American billionaire business magnate who is the co-founder and chairman emeritus of Nike, Inc., a global sports equipment and apparel company.

How much of the shoe market does Nike own? ›

Business segment

Nike, renowned for its top quality and designs in sports, holds a dominant global market share of 38.2%, making it the top choice among consumers. The company operates across three main business categories: Footwear, Apparel and Equipment.

How much of the sneaker market does Nike own? ›

Top Nike shoes statistics

Nike holds 38.2% of the total footwear market in 2022. In athletic footwear it garnered 30% market share while in sneakers the figure is 38.5%. Nike has doubled its market share in basketball shoes from 43% in 1987 to 86% in 2019. The male end-user segment of Nike is 67.4%.

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